Hosted by

Duncan Mapes and Jason Ehmke

Building in the Enterprise

December 1, 2025

Rethinking Value Creation in Tech

What does value creation really look like in software development teams? In this episode of Tech Council, Duncan Mapes and Jason Ehmke cut through the buzzwords to explore what it means to actually create value—beyond features, deliverables, and code. Drawing from deep experience in both startups and large-scale enterprises, they unpack how developer autonomy, organizational clarity, and curiosity in conversation all shape the outcomes we build. From navigating enterprise bureaucracy to leveraging metrics with intention, Duncan and Jason discuss the hidden costs of unclear direction, the difference between shipping fast and shipping smart, and why thoughtful questions can often do more than rigid plans. They reflect on the tension between progress and technical debt, how to design for adaptability, and why understanding the why behind the work can make all the difference